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pURLs

What is One-to-One Marketing?

 

We use Variable Data Color Printing, along with
Personalized URLs (pURLs) and Personalized
Emails to create a 1:1 Direct Marketing Campaign.

 

 

What does that mean for your campaign?

 

• Increased Reponse Rates

• Greater ROI (Return on Investment)

• Real-time Campaign Tracking

• Easily Qualify Responders

• Multi-Touch, Multi-Media, Multi-Cycle Approach

 

 

The Power of One-to-One Marketing . . .

 

• 44% increase in response rates by adding only a name to a static black and white direct mail piece*

 

• 45% increased response by adding color only to the same direct mail piece*

 

• 135% response-rate increase by adding color and name*

 

• 500% increase in response rates by adding database information as well as color and name*

 

*Romano and Broudy Study, as cited in Profiting through Personalization, Xerox, 2001

MD Xerox Postcard

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